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Lurking on social media isn’t enough
Thank you to Steve Buttry for putting it plainly today: Lurking on Twitter isn’t enough. I’ve heard from far too many journalists who sign up for Twitter, then don’t Tweet. Worse, they don’t follow...
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Booze, Twitter and what people really want out of a tweet
A friend of mine, recently promoted to an executive-level position, asked if I could help her with Twitter. “I’ve been told I need to twit,” she said. It’s extremely (if dangerously so) easy, I told...
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